Be the first, order the brand new Galaxy S24 FE, Galaxy Tab S10 Ultra, order the KING Galaxy S24 Ultra!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

Samsung unveils art work for Bespoke Refrigerator ads

General
By 

Last updated: June 22nd, 2023 at 07:13 UTC+02:00

In an official newsroom blog, Samsung Electronics announced that it has teamed up with upcycling artists Kyu-Han Lee and Eun-Ha Kim to use advertisement props for artwork for the Bespoke Refrigerator. The artwork consists of advertisement props such as filming sets and costumes and showcases the idea of Bespoke Refrigerators, i.e., sustainable daily life.

Artist Kyu-Han Lee, who specializes in making furniture with materials used in daily life, created a set of tables and chairs, all of them simply using the satin sage green panels of the Bespoke refrigerator. He also made use of the temporary walls of the filming set.

On the other hand, artist Kim Eun-ha, who specializes in creating art by recycling old clothes, made desserts and various food ingredients, such as cakes and donuts, using the costumes used in the commercial shoot. Samsung Bespoke Refrigerators are known for their energy-saving features. It can help save up to 22% more power consumption, and additional power saving is possible using the SmartThings AI saving mode.

As per the announcement, the artworks created by these two master artists for the Bespoke Refrigerators can be seen on Samsung's Instagram page from June 20th. The vice president of Samsung Electronics Korea, Seongwook Kim, said, “Since energy saving is important due to the nature of refrigerators that are turned on 24 hours a day, we presented a special work of upcycling art that contains the philosophy of power-saving home appliances of Bespoke refrigerators.”

General BESPOKESouth Korea
Galaxy AI summarized

Scroll for more related content
News For You

You might also like

Samsung’s hardware will power South Korean Navy’s private 5G network

Samsung’s hardware will power South Korean Navy’s private 5G network

Samsung Networks, one of the world's biggest cellular network equipment providers, has announced that its hardware will power the South Korean Navy's private 5G network. KT and Samsung Networks will deploy a private 5G network as a part of the country's Smart Naval Project. Samsung Networks and KT will deploy a private 5G network for […]

  • By Asif Iqbal Shaik
  • 2 hours ago
Samsung’s Knox Matrix security solution is coming to home appliances

Samsung’s Knox Matrix security solution is coming to home appliances

Samsung is taking security on its home appliances to the next level by bringing Knox Matrix. The Knox Matrix security solution was brought to smartphones and then to TVs last year. Now, it has been brought to Samsung's home appliances. Knox Matrix comes to Samsung's home appliances for improved security Knox Matrix, which provides security […]

  • By Asif Iqbal Shaik
  • 4 days ago
Interview: Samsung’s Miyoung Yoo on the AI evolution in Bespoke appliances

Interview: Samsung’s Miyoung Yoo on the AI evolution in Bespoke appliances

Samsung's making a big play on AI with its home appliances, and it appears to be paying off. Its Bespoke AI Combo washer and dryer has become an instant hit in many markets, its Bespoke 4-Door Flex with AI Family Hub is the smartest fridge Samsung has ever made, and AI has even found its […]

  • By Adnan Farooqui
  • 2 weeks ago
What to expect from Samsung Developer Conference 2024?

What to expect from Samsung Developer Conference 2024?

Samsung will hold the Samsung Developer Conference (SDC) 2024 later today. During this developer-focused event, the South Korean firm will showcase all the new technologies that it has been working on and plans to release soon. So, what should you expect from SDC 2024? Let us find out. Possible SDC 2024 announcements During the SDC […]

  • By Asif Iqbal Shaik
  • 2 weeks ago
Galaxy Tab S10 series launches in Korea tomorrow

Galaxy Tab S10 series launches in Korea tomorrow

Samsung announced the Galaxy Tab S10 series a few days ago. Today, the company announced the launch of the Galaxy Tab S10 Plus and the Galaxy Tab S10 Ultra in South Korea. The tablets will go on sale in South Korea starting October 4, 2024. Galaxy Tab S10 series launched in Korea, pricing announced Starting […]

  • By Asif Iqbal Shaik
  • 2 weeks ago
Samsung getting away with tiny fine for causing radiation exposure

Samsung getting away with tiny fine for causing radiation exposure

In May this year, two workers at Samsung’s R&D complex in Giheung, South Korea, woking on chip production line, reported that their fingers swell and red spots appeared on them while working. Upon checking them up, it was found that they faced those issues due to excess X-ray exposure at the work place. Reportedly, their […]

  • By Abid Iqbal Shaik
  • 2 weeks ago