DEAL Galaxy S24 FE, Galaxy Watch 7. Subscribe today and be the first to learn about One 7 beta!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

Samsung Exynos lost a big chunk of its premium smartphone market share

General
By 

Last updated: May 19th, 2022 at 12:42 UTC+02:00

Samsung uses its Exynos chipsets in both premium and budget Galaxy devices. It also supplies these chips to a few third-party manufacturers. However, the company is now increasingly using chipsets from MediaTek and Qualcomm for some of its cheap Android phones.

That has contributed to a significant decline in the market share of Exynos chipsets. Samsung's increasing reliance on Qualcomm's flagship chipset for its high-end phones has also taken away market share from Exynos in the premium market.

Exynos 1280 to help recover lost market share

The latest data from Counterpoint Research shows that the Qualcomm Snapdragon 700 and 800 series of high-end chipsets contributed to nearly 68% of all shipments in Q1 2022. Qualcomm's Snapdragon 8 Gen 1 flagship processor was used in 75% of all Samsung Galaxy S22 shipments.

Samsung made the Exynos 2200 as its answer to the Snapdragon 8 Gen 1. However, yield issues may have forced the company to increase the share of Snapdragon chipsets for its latest flagship series. The report mentions that the share of Samsung Exynos chipsets in the premium smartphone segment dropped from 34% in Q1 2021 to 23% in Q1 2022.

In the low-mid segment of smartphones priced between $100 – $299, the share of Exynos chipsets dropped from 10% in Q1 2021 to 7% in Q1 2022. That's largely due to Samsung opting for ODM outsourcing to make entry-level Galaxy A, F and M models. These devices are increasingly using chipsets from Qualcomm and MediaTek.

All is not lost for Exynos, though. Samsung's mass-market mid-range phones, the Galaxy A33 and Galaxy A53, both ship with the new Exynos 1280 chipset. These smartphones tend to be volume drivers in that they sell quite well across the globe. It's expected that the Exynos 1280 will enable Samsung to regain lost market share throughout the rest of the year.

Join SamMobile’s Telegram group and subscribe to our YouTube channel to get instant news updates and in-depth reviews of Samsung devices. You can also subscribe to get updates from us on Google News and follow us on Twitter.

General ExynosQualcomm
Galaxy AI summarized

Scroll for more related content
News For You

You might also like

Samsung planning to use Qualcomm chips in home appliances

Samsung planning to use Qualcomm chips in home appliances

A few weeks ago, it was reported that Samsung had decided to use Qualcomm's Snapdragon chips inside all Galaxy S25 smartphones. Now, it is being claimed that Qualcomm chips will be used in more Samsung products, including home appliances. This move is likely taken to have better negotiating power over chip pricing and to make appliances […]

  • By Asif Iqbal Shaik
  • 3 days ago
Exynos 1580 vs Exynos 1480: What has improved the most?

Exynos 1580 vs Exynos 1480: What has improved the most?

Last week, Samsung unveiled its new mid-range Exynos chip, the Exynos 1580. It succeeds the Exynos 1480 chip announced last year and brings several improvements. But which are the most significant improvements that you will notice in your day-to-day life? Let us find out in this Exynos 1580 vs. Exynos 1480 comparison. Exynos 1580 vs […]

  • By Asif Iqbal Shaik
  • 3 days ago
Google to follow Samsung’s lead by using custom chips for smartwatches

Google to follow Samsung’s lead by using custom chips for smartwatches

Qualcomm was way too slow in bringing advanced chips for smartwatches, and that is when Apple took a huge leap forward. Samsung didn't depend on Qualcomm and developed in-house Exynos chips for Galaxy Watches. While Google switched from Exynos to Snapdragon chips for second and third-generation Pixel Watches, it could switch to in-house chips in […]

  • By Abid Iqbal Shaik
  • 4 days ago
One UI 7 said to be biggest improvement in Samsung’s history

One UI 7 said to be biggest improvement in Samsung’s history

Samsung was expected to release the Android 15-based One UI 7.0 beta update in late July 2024, but it was delayed. It still hasn't been released, and the word is that the update won't be released for quite some time. However, this delay could be a boon for all Samsung users, as One UI 7.0 […]

  • By Asif Iqbal Shaik
  • 4 days ago
Want to catch up on Snapdragon 8 Elite? Here’s our full overview

Want to catch up on Snapdragon 8 Elite? Here’s our full overview

If you've been with us since the beginning of the week, you likely have an idea of just how crazy Qualcomm's new chip is. We had the opportunity to attend Snapdragon Summit 2024 in Hawaii and got all the information we could from Qualcomm about the Snapdragon 8 Elite chip. We talked about it a […]

  • By Mihai Matei
  • 1 week ago
Qualcomm CMO sheds light on the regional co-marketing wins with Samsung

Qualcomm CMO sheds light on the regional co-marketing wins with Samsung

Samsung and Qualcomm both attach a lot of importance to their longstanding partnership, evidenced by the fact that the head of Samsung's mobile division, TM Roh, made an in-person appearance on stage during the ongoing Snapdragon Summit 2024, where Qualcomm unveiled the Snapdragon 8 Elite. “We love Samsung,” Qualcomm CEO Cristiano Amon said as he […]

  • By Adnan Farooqui
  • 1 week ago