Order the King of Android! Get your Galaxy S25 Ultra today! Follow us on Google news!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
Notifications

Samsung was Western Europe’s third-largest tablet vendor in Q2 after Lenovo and Apple

Tablet
By 

Last updated: August 25th, 2021 at 15:07 UTC+02:00

Demand for tablets is rising in Western Europe. In the second quarter, the segment grew by 18% compared to a year ago, with Apple and Lenovo massively increasing their shares. Unfortunately, Samsung wasn't as lucky. In fact, Samsung was one of the OEMs whose tablet market share in Western Europe declined in Q2 2021.

The company had a market share of 18% in Western Europe by the end of Q2, down a whopping 24% year-on-year. Samsung was one of the few major tablet brands that lost ground to Apple and Lenovo in Q2. Other tablet OEMs with a declining influence were Huawei and Amazon.

Apple and Lenovo have leaped ahead of Samsung

According to market watcher Canalys, Samsung lost a lot of ground to Apple in Western Europe, where the latest M1-powered iPads proved to be very popular. The company's tablet shipments were up 73% year-on-year. Apple had a market share of 36% by the end of the second quarter.

Meanwhile, Lenovo took second place on the podium, leaving the bronze medal for Samsung to pick up. Lenovo's tablet shipments were up 87% year-on-year, with the company holding 20% of the market in terms of shipments in Q2 — 2% more than Samsung.

Huawei and Amazon were in the same boat as Samsung. Their shares in Western Europe have dropped by 38% and 15% year-on-year, respectively.

Source BusinessGeneralTablet AmazonAppleEuropeHuawei
Galaxy AI summarized

Scroll for more related content
News For You

You might also like

You can finally stream Apple TV+ videos on your Galaxy phone, tablet

You can finally stream Apple TV+ videos on your Galaxy phone, tablet

Finally, Apple has released the Apple TV app for Android smartphones and tablets. Earlier, the Apple TV app was available only on Android TV (and Google TV)-powered TVs and media streaming devices. You can now watch Apple TV and Apple TV+ content on your Galaxy smartphone and tablet. Watch Apple TV+ movies, TV shows, and […]

  • By Asif Iqbal Shaik
  • 1 day ago
Apple may have caused delays in Samsung Display’s Gen 8 OLED plans

Apple may have caused delays in Samsung Display’s Gen 8 OLED plans

Samsung Display's plans to install a second Gen 8 OLED deposition unit at its A6 manufacturing line have reportedly been delayed. The reason might be Apple. Nevertheless, the Korean tech giant will soon expand its Gen 8 OLED manufacturing capabilities. Reports say that Samsung Display has extended its contract with Gen 8 OLED manufacturing equipment […]

  • By Daniel van Dorp
  • 2 days ago
Apple may task Samsung to make even more iPhone OLED panels

Apple may task Samsung to make even more iPhone OLED panels

Samsung Display was the first brand to make OLED panels for iPhones. Gradually, Apple started diverting some of those orders to LG Display and then to China's BOE. However, BOE is reportedly facing quality issues, and that is forcing Apple to give those orders to Samsung. Samsung may get more iPhone OLED panel orders as […]

  • By Danny Dorresteijn
  • 4 days ago
Galaxy S25 Ultra smokes iPhone 16 Pro Max in this speed test

Galaxy S25 Ultra smokes iPhone 16 Pro Max in this speed test

For the first time, a Samsung phone has defeated an iPhone in a speed test. The Galaxy S25 Ultra smoked the iPhone 16 Pro Max in a speed test performed by popular YouTuber PhoneBuff. In fact, it became the fastest smartphone ever in this test. Galaxy S25 Ultra defeated iPhone 16 Pro Max in a […]

  • By Asif Iqbal Shaik
  • 1 week ago
Samsung’s Galaxy tablet restructuring in 2024 improved shipments

Samsung’s Galaxy tablet restructuring in 2024 improved shipments

Samsung's tablet portfolio shrunk down in 2024. The company released only four tablets in 2024, compared to seven a year prior. Furthermore, Samsung restructured its premium tablet lineup to include two instead of three models. Gone is the base Galaxy Tab S variant. Needless to say, 2024 was an unusual year for Samsung tablets. However, […]

  • By Mihai Matei
  • 1 week ago
Samsung launches Galaxy S25 Enterprise Edition early this year

Samsung launches Galaxy S25 Enterprise Edition early this year

The enterprise versions of the Galaxy S25 are now available for pre-order in Europe. Usually, Samsung launches Enterprise Editions of its Galaxy S series phones a few months after the launch of the regular versions. Galaxy S25 and S25 Ultra Enterprise Editions now available in Europe Enterprise Edition of the Galaxy S25 and the Galaxy […]

  • By Asif Iqbal Shaik
  • 1 week ago