Samsung is adding a couple more awards to its trophy room, as the company recently announced that it achieved five-star accolades in the Smart Devices and Home Entertainment categories at the Canstar Blue Innovation Excellence Awards 2023. The two devices (or device categories) that have received recognition for their excellence are the Galaxy Z Flip 4 and the 2023 TV lineup.
Canstar Blue picked these devices because judges deemed them “game-changing breakthroughs.” Samsung Australia explains that the Innovation Excellence Awards are “measured based on how unique and disruptive a product is within the current market and the impact it has on consumers.”
BESPOKE earned some points from Canstar Blue judges
The 2023 TV lineup, as a whole, was praised for making big-screen TVs more accessible to Australians. The 2023 lineup includes various large-screen models that can deliver great picture and sound quality within reasonable price ranges. Canstar Blue judges picked Samsung's lineup because of the company's efforts “to provide consumers with high-quality products at more affordable price points.”
As for the Galaxy Z Flip 4, the phone and its maker received the Canstar Blue Innovation Excellence Award 2023 for several reasons. First of which is that Samsung continues to lead the foldable phone market by a large margin.
In addition, the judges were also impressed by the level of customization the Galaxy Z Flip 4 BESPOKE Edition offers.
In markets where the BESPOKE Edition is available, the Galaxy Z Flip 4 is by far the most customizable smartphone, as buyers can choose from a wide variety of colors for the phone's two back panels and the frame. Customers can mix and match these elements, leading to dozens of color combinations.
Samsung is now gearing up for a new Unpacked event and is expected to unveil the Galaxy Z Flip 5 near the end of the month. And it is possible that the company will continue the tradition and offer BESPOKE customization services for the next-gen model.
