Samsung was the world's biggest TV brand in 2023, and it has achieved this feat for 18 years in a row. The company became the market leader in the TV segment for the first time in 2006 and hasn't lost its number-one ranking since. The South Korean firm has a diverse portfolio of TVs, ranging from ultra-affordable LCD TVs to extremely high-end Micro LED TVs.
Samsung has been the world's biggest TV brand continuously since 2006
According to the latest report from market research firm Omdia, Samsung had a 30.1% market share in the global TV market in 2023. The company sold 8.31 million QLED and Neo QLED TVs in 2023, and since the launch of its first QLED TVs in 2017, Samsung has sold over 44 million such TVs since then. The South Korean firm also maintained its number-one position in the ultra-premium TV segment (TVs priced at $2,500 or higher and 75-inch or bigger size). It has a massive 60.5% market share in the ultra-premium TV segment, according to the numbers from the year 2023. It is 12.2% points higher than its market share from 2022 (48.3%).
Since its first OLED TV launch in 2022, Samsung has sold over a million OLED TVs, recording a 22.7% market share in terms of sales. The company expects its OLED TV sales to expand this year, as it is offering those TVs in more sizes compared to previous years. You can watch Samsung's new QD-OLED TV lineup for the year 2024 in our in-depth video below. The company's new OLED TV lineup was unveiled at CES 2024 earlier this year. The higher-end models in the OLED TV lineup feature an impressive Glare Free coating.
Yong Seok-woo, President of Samsung Electronics’ Visual Display Business Division, said, “The result of being ranked first in the world in the global TV market for 18 consecutive years is the result of the trust given by consumers. We will continue to introduce various innovations that can make consumers’ daily lives more valuable in the future.” The company aims to make Micro LED TVs more accessible in the coming years by making them cheaper and available in smaller sizes.
