Samsung makes a lot of money selling memory chips. It has remained the leading supplier of NAND and other memory products, but the competition has been catching up. Cross-town rival SK Hynix is within 8% of Samsung's enterprise SSD market share, by some estimates, and it already got the jump on Samsung in the HBM segment.
With memory chips driving a big chunk of its profits, this isn't a segment where Samsung wants to find itself lagging behind the competition. Samsung continues to invest in the development of new and advanced memory products, one of which it will launch later this year.
Samsung has a plan to maintain its NAND flash memory dominance
Samsung has confirmed that it will launch a new high-capacity NAND memory chip in the second half of this year. It already began production of its 1Tb triple-level cell ninth-generation V-NAND chips last month. The company is cashing in on the need for high-capacity enterprise storage solutions amid the AI boom, as high-capacity memory is required for storage servers.
The company has now revealed that it will be launching quad-level cell-based NAND flash products later this year. These chips will meet the rapidly growing demand for ultra-high-capacity SSDs that are being used in AI data centers. The storage performance will be significantly enhanced with these products as they can store more data per cell compared to Samsung's latest triple-level cell chips.
While the company is focusing on chips for AI services to grow sales in this crucial time, it will also create more high-performance NAND flash products that will support on-device AI use cases, as well as automotive and edge devices.
