Samsung has done a bit of restructuring to its US website lately. Nothing extreme but, for example, online-exclusive Galaxy phone colors are now neatly shown in a more prominent box. New products across multiple categories went on sale in recent months, and a fresh coat of paint to the e-shop never hurts.
One other thing we found interesting in the wake of these relatively minor aesthetic changes is that, in a sea of countless TV models, Samsung finally found some common ground across its entire lineup.
Whether you're checking out a Crystal TV, an OLED, a Neo QLED, The Frame, or The Terrace at Samsung's e-shop, the company highlights these five reasons why its TVs are awesome right below the “Add to cart” button.
Needless to say, the Upscaling description will differ based on whether you're checking out a 4K or 8K TV at the online store. But beyond that, this banner will greet you when you visit any TV shop page in the USA — and possibly other regions.
According to Samsung, the five main reasons its TVs are awesome are: Upscaling, Endless Content, Security, Connectivity, and Planet and People (Sustainability).
It's hard not to agree with Samsung
Samsung has been the world's biggest TV manufacturer for more than a decade for good reasons, five of which are now neatly pushed to the forefront of virtually every TV landing page on Samsung's e-shop.
It's refreshing to see that, despite the expansive and, for newcomers, even borderline confusing Samsung TV lineup, the company could find the essence of what defines its TVs, no matter the model.
These five big reasons won't tell the whole story of what makes different TV models tick and why some TV types are superior to others. However, these reasons seem to be the common ground on which Samsung builds its TV experience. They set the foundation, if you will — one that's hard to ignore by Samsung rivals and prospective customers alike.
Samsung does indeed offer some of the best image upscaling technologies, especially now in the AI era. Platforms like Samsung TV Plus and Gaming Hub add great content value (albeit in select markets), and Knox offers a carefree and secure experience.
Furthermore, the fact that Samsung TVs can act as a SmartThings hub for all your smart home and mobile devices can be a huge plus. And finally, if you care about sustainability, nobody appears to have taken this more seriously than Samsung. After all, the company's lifestyle TVs ship in cardboard boxes that customers can reshape into furniture.
