The AI label is being slapped on anything and everything lately, but Samsung has been quite mindful with the way it's bringing artificial intelligence to its devices. It has consolidated those efforts under the Galaxy AI banner for mobile. Launched earlier this year with the Galaxy S24 series, Galaxy AI provides a suite of intelligent features that help make users' lives easier. The company has since expanded this suite of features with the launch of its new foldable devices.
Samsung's AI chops have also trickled down to some of its native apps and other mobile devices like wearables, where it all ties into the grand scheme of things that is the Samsung ecosystem. For example, clever AI and machine learning algorithms are used to provide Galaxy device owners with useful sleep data that is then used to provide sleep coaching to help users get more restful sleep.
Many of Samsung's home appliances like washing machines and refrigerators have been updated with AI features as well. The numbers don't lie, customers are lining up to buy these appliances in droves, so no wonder Samsung's doubling down on this strategy and even adding AI features to appliances like vacuum cleaners.
AI functionality has existed in one form or another on Samsung's TVs. For example, its premium models use AI upscaling to render any content in 4K/8K resolution. However, even as the Samsung TV has been envisioned by the company as being the centerpiece of the Galaxy ecosystem in your home, it hasn't received the kind of AI revamp as it should have, it also feels like a missed opportunity that the Galaxy AI brand hasn't been expanded to TVs.
Samsung TVs and Galaxy devices already work together very well and Galaxy AI can unlock new ways for the company to deliver value to customers. For example, the translation capabilities of Galaxy AI can be utilized to provide real-time translation of dialogues or subtitles. There can be a separate section called “Galaxy AI Summary” or something similar where Galaxy AI pulls in details about a movie or TV show you're interested in, such as online ratings and reviews, where it lets you know at a glance what the title is all about.
A compatibility meter can also be displayed there which shows whether that movie or TV is something you'd like based on the media you've consumed so far. Galaxy AI can learn about users' viewing habits, not just on their Samsung TV but on media streaming apps that they're using on their Galaxy phones and provide tailored recommendations for content.
Wellness Tips is a new AI-powered feature in Samsung Health that takes in all of the health and fitness data from wearables like the Galaxy Watch Ultra and Galaxy Ring to provide personalized tips. For example, if you've slept poorly the previous night, Wellness Tips will recommend that you catch up on your sleep. So if instead of doing that you're watching reruns of your favorite 80s sitcom late at night, Samsung Health on your Samsung TV can provide gentle reminders that you've got a sleep deficit to overcome.
Since Samsung TVs can also act as SmartThings Hubs, Galaxy AI integration can elevate that user experience even further, by offering intelligent recommendations to get the most out of your smart devices, such as advising on how to best reach peak energy efficiency for your home or what the best times are to use your most energy intensive appliances based on the pricing structure for your electricity.
These are just a few thoughts off the top of the head, it's clear that the possibilities here are endless. Galaxy AI on Samsung TVs is a goldmine that's just waiting to be exploited. Samsung holds all the cards here and since it has no operating system limitations on TVs, it can really extend the mileage that it can extract from this.
Samsung has long dominated the global premium TV industry. The latest figures that just came out once again had Samsung topping global TV sales in the first half of this year. It can utilize this dominance to further bolster the relationship between its Galaxy devices and its TVs to create an ironclad ecosystem that's bound to make even the most chronic outsiders curious about what's going on inside the Galaxy ecosystem.
