General
Samsung Electronics KSA has once again ranked as the number one brand in the Kingdom of Saudi Arabia, it has maintained its position for four consecutive years by topping the list of Top 10 Buzz Rankings by YouGov BrandIndex report. BrandIndex measures brand perception of thousands of brands across multiple sectors, it interviews countless consumers every single day on local, regional and global levels, allowing companies to track brand perception in one country and then compare across multiple countries to get a global picture of their brand health.
Samsung Electronics has ranked first for the fourth year in a row with 40.7 points, it's initiatives like increased consumer engagement activities and community care initiatives backed by a robust lineup of new products have allowed the company to remain the industry trend setter in the Kingdom. Mr. Nael M. Hammad, Director of Corporate Marketing at Samsung Electronics KSA office said: “We are here to convey our utmost appreciation to Saudi consumers who day by day prove to be greatly engaging with us and our products, whom with their continued trust and loyalty paved way for the company to become a local and worldwide renowned valued brand.”
