As a Worldwide Olympic Partner in the Wireless Communications Equipment category Samsung has announced a new Olympic initiative that seeks to ignite the passion for sports and life in young fans during the Lillehammer 2016 Winter Youth Olympic Games. Samsung Galaxy Studios will provide a series of event activations and unique programming to make the experience inspiring and unforgettable for fans throughout the city and Olympic venues. The company is going to spread the spirit of the Games to young fans across the globe through a marketing campaign called “The Only Way to Know.”
“Samsung is proud to spread the Youth Olympic Games spirit both in Lillehammer and around the globe and create new experiences designed to reach youths through our state-of-the-art technology and riveting VR content,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics.
The company is going to partner with the International Olympic Committee to deliver the first ever Olympic content in virtual reality and it will also offer the opportunity to tune into the VR live stream of the Opening Ceremony. Viewers will obviously need the Gear VR paired with a compatible Samsung smartphone to view all VR content. Daily VR highlights of the Games will also be provided, featuring highlights from a variety of winter sports including speed skating, snowboarding, ski jumping, and more.
Three Samsung Galaxy Studios – the VR Bus, VR Monument and the VR Station – will be set up in various locations around Lillehammer to provide virtual reality experiences to youths, spectators and athletes. Visitors will get to try out Samsung products like the Galaxy S6 edge+, the Galaxy S6 edge and the Galaxy S6 and they will even be given the opportunity to try a winter sport through immersive virtual reality experiences with the Gear VR. Lillehammer 2016 Winter Youth Olympic Games take place from February 12-21, 2016 in Lillehammer, Norway.
