General
It was reported a couple of weeks ago that Samsung is going to shut down Milk Music as it looks to acquire Tidal in order to revamp its digital music strategy. While Samsung has confirmed that it has no plans to acquire Tidal the company is going ahead with the Milk Music shutdown. It has confirmed today that after being available for 14 months Milk Music will be shut down in Australia next month.
Milk Music subscribers in Australia are being notified of the impending shutdown via email. Milk Music will be shut down in Australia on April 28 after which it won't be possible to stream or play downloaded tracks. Customers who subscribed to the premium version of Milk Music have already had their subscriptions automatically disabled on March 21. Samsung has partnered with Google Play to offer Milk Music customers three months of Google Play Music for free. It's quite likely that Milk Music will meet the same fate in markets other than Australia in the near future.
