More than 100 designers and educators have signed a court brief in support of Apple, saying that the damages are fair because it's a product's unique look that drives people to buy it and that's something which needs to be protected. The list of designers who are supporting Apple include the likes of Alexander Wang, Calvin Klein and Paul Smith. Also on the list is the design director for Bentley Motors, the industrial design director at Parsons School of Design and the editor-in-chief of Wallpaper magazine Tony Chambers. The view they have expressed in the court brief is that the “look of the product comes to represent the underlying features, functions, and total user experience,” and that stealing a design leads to loss of sales which is why Apple deserves the damages that it has been awarded. Samsung isn't likely to be fazed by this as its position is being backed by tech giants like Google and Facebook.
