Samsung is improving the premium TV viewing experience for its customers by expanding its partnerships with new and existing Ultra High Definition (UHD) and High Dynamic Range (HDR) content providers in Europe. The company's 2016 UHD and SUHD TVs already support UHD and HDR content streaming from major providers like Netflix and Amazon, they will soon get HDR content from local providers in Europe as well.
“With fresh UHD and HDR content debuting soon in the European market in the coming months, we are excited to offer consumers more of their favorite television shows and movies in the best picture quality,” said WonJin LEE, Executive Vice President of Visual Display Business at Samsung Electronics.
Samsung has also expanded partnerships with Amazon and Netflix to bring more HDR content to subscribers in Europe. Amazon was the first provider to launch HDR with Samsung TVs and the partnership carried over to the Galaxy Note 7 as well. Netflix now offers some of its best titles in HDR. Both providers are on track to offer more than 300 hours of HDR programming combined through their apps.
Some European content providers will also offer HDR programming aside from dedicated UHD channels and content. Arte and Sky will be launching UHD services for Europe this year while Insight TV and RTVE will be launching new HDR and UHD services. Samsung's existing partners CHILI, Infinity and Videoland will expand their UHD services to add HDR by early 2017.
