Regardless of the industry, every major brand strives to inspire brand loyalty among its customers. After all, it's relatively easier to get an existing customer to purchase one of your products again as opposed to acquiring a new customer.
Tech companies thrive off of customer loyalty. You need customers who are really loyal to the brand if you're going to sell them a $900 smartphone once every year. Companies like Samsung and Apple have no shortage of loyal fans. The Samsung vs. Apple fanboy wars still exists for precisely that reason.
Even if Apple-bashing isn't your favorite activity, would you consider yourself a Samsung loyalist? Have you been a Samsung loyalist for long or have the company's recent products made you a believer?
Vote below and share your thoughts with us in the comments section.
Results: Unsurprisingly, 73 percent of the people who took part in this poll consider themselves as Samsung loyalists while 14 percent said that they're on their way to becoming a Samsung loyalist. 13 percent of the respondents said that they don't care about brand loyalty.
- Absolutely! I've been using Samsung devices for over 5 years 37%, 1745 votes1745 votes 37%1745 votes - 37% of all votes
- Absolutely! I've been using Samsung devices for over 5 years 37%, 1745 votes1745 votes 37%1745 votes - 37% of all votes
- I'm getting there. Using Samsung devices for over 2 years 7%, 332 votes332 votes 7%332 votes - 7% of all votes
- I'm getting there. Using Samsung devices for over 2 years 7%, 332 votes332 votes 7%332 votes - 7% of all votes
- No. I don't care about brand loyalty. 6%, 309 votes309 votes 6%309 votes - 6% of all votes
- No. I don't care about brand loyalty. 6%, 309 votes309 votes 6%309 votes - 6% of all votes
