Samsung is looking to supply its Cinema LED Screen to customers wanting one in their home, in an attempt to combat the sluggish QLED TV sales, reports BusinessKorea. The firm is also believed to have shown an interest in acquiring a Taiwanese LED manufacturer, which owns the rights to the technology required to make its QLED TVs smaller in size.
Taking control of the unnamed company will enable Samsung to not only reduce the amount of physical space its QLED TVs take up, but also its recently-launched Cinema LED Screen, making the dream of putting it in peoples' living rooms a lot closer to becoming a reality. There's just one (major) hurdle it will need to overcome first: pricing.
Where I can see the Cinema LED Display in action?
“Through sharper and more realistic colors, complimentary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said HS Kim, President of Visual Display Business at Samsung. It's currently in use at the Lotte Cinema in South Korea, but will be installed in the Siam Paragon Cineplex in Bangkok by February 2018.
