To counter the growing competition online, Samsung launched the online-exclusive Galaxy On series in India couple of years back. Devices launched under this series are exclusive to one of the major shopping portals and are meant to compete with the Chinese brands who have built a strong presence online.
Though Samsung created a new lineup, in reality, Galaxy On series phones are merely rebranded versions of the existing Galaxy budget devices. It appears the company is planning to repeat the same feat again. According to an IANS report, Samsung will reportedly unveil a new Galaxy On series phone with an Infinity display in the first week of July. The report states that the new device will have 4 GB of RAM, 64 GB of storage, and an Exynos chipset under the hood.
A rebranded Galaxy J6?
Since the company recently launched a bunch of budget Galaxy smartphones with Infinity displays, it seems pretty obvious, based on the previous models, that this new Galaxy On series phone will be a rebranded variant of one of these devices. While there is no evidence so far, it is very likely that this could be a rebranded Galaxy J6 with minor tweaks and online exclusivity.
Galaxy On models tend to be slightly cheaper than the comparable offline counterparts. The same pricing strategy may apply to the new model as well. Sadly, even with that pricing, the new Galaxy On series phone may not be able to beat or match the value proposition of Xiaomi’s hugely popular Redmi phones. Let’s hope Samsung’s latest offering packs unique features, other than the display, to stand out in the crowded market.
You can read our review of the recently launched Galaxy J6 to get an idea about what to expect from Samsung’s new budget phone with an Infinity display.
