The Galaxy S21 series will be officially unveiled next week, and Samsung is banking on a brand new design, improved cameras, and faster performance to catch people's attention. The company is also trying to make the deal sweeter by reducing its flagship smartphones' prices compared to their predecessors.
According to a South Korean media report, the Galaxy S21 will be priced at KRW 999,000 (around $915) in Samsung's home country. That is lower than the Galaxy S20's price, which was KRW 1,245,000 (around $1,140). The last time the company's flagship was priced below KRW 1,000,000 was during the launch of the Galaxy S9.
The Galaxy S21+ and the Galaxy S21 Ultra will reportedly be priced at KRW 1,199,000 (around $1,100) and KRW 1,450,000 (around $1,326), respectively, in South Korea. In comparison, the Galaxy S20+ and the Galaxy S20 Ultra were priced at KRW 1,353,000 (around $1,237) and KRW 1,595,000 (around $1,458). There will also be a 512GB variant of the Galaxy S21 Ultra, and it could be priced at KRW 1,600,000 (around $1,464).
Looking at the current economic challenges that people are facing, Samsung has decided to allocate 60% of the whole Galaxy S21 series production to the Galaxy S21 (base model). This means that Samsung is expecting the Galaxy S21 to be the most popular phone in the series. The company has reportedly removed the charger and earphones from the box, used plastic back instead of glass, and reduced the screen resolution from QHD+ to Full HD+ to lower the prices.
| Galaxy S20 Series | Galaxy S21 Series | |
| Base Model | KRW 1,248,000 | KRW 999,000 |
| Plus Model | KRW 1,353,000 | KRW 1,199,000 |
| Ultra Model | KRW 1,595,000 | KRW 1,450,000 (KRW 1,464,000 for 512GB) |
Samsung could start accepting pre-orders for the Galaxy S21 series soon after its unveiling and launch it on 29 January 2021.
