Global tablet shipments saw a steep 15% year-on-year decline in Q3 2021, according to market watcher Canalys, and the PC market as a whole (including tablets) experienced a drop in shipments in almost every region, save for APAC (Asia Pacific). Samsung posted a whopping 20% year-on-year decline in terms of tablet shipments worldwide, but the company was able to capture second place behind Apple.
In the third quarter of the year, an estimated total of 37.7 million tablets got shipped worldwide by all major vendors. Samsung alone shipped 7.2 million units over the three-month period, down from 9.03 million a year ago.
Tablet shipments including laptops and Chromebooks declined by 27% in EMEA, 14% in Greater China, 24% in North America, and 1% in Latin America. The market did experience a 23% increase in shipments in the Asia Pacific region.
As far as the tablet market is concerned — save for PCs — Samsung took 2nd place with a 19.1% share. It was led by Apple with a 40.4% share and followed by Lenovo, Amazon, and Huawei, the latter three of which captured 11.3%, 7.4%, and 6.6% of the tablet market, respectively — in terms of shipments.
Samsung didn't make it among the top 5 Chromebook manufacturers and fell behind Lenovo, Apple, HP, and Dell in terms of PC and tablet shipments combined.