It's no mystery that Samsung, along with Apple, is the largest smartphone manufacturer in the world when it comes to market share and shipment numbers. But while Apple focuses only on the premium segment, Samsung has its hands in every pie and sells devices at all kinds of price points.
That strategy has worked well for Samsung over the years, even if sometimes the Korean giant can go a little too wild and launch one too many smartphones. How well, you ask? Well, according to a report from Electronics Hub, Samsung is the leading mobile phone brand in 95 countries!
The report looked at market share for various smartphone makers in 171 countries and found that Samsung rules the roost in 95 of them. Apple, meanwhile, dominates in 51 countries, while Chinese brands combined together lead the charge in 25 countries.
Samsung enjoys the biggest lead in Fiji, where its market share is a whopping 74%, 14% higher than in its home country of Korea. Samsung also commands a huge chunk of market share in Somalia (71.89%) and Guyana (64.72%). And Samsung continues to increase its share in some countries – over the last year, its market share in Lithuania grew by 8.24%, helped by the country's crusade against Chinese manufacturers owing to defense-related concerns.
Unfortunately, Samsung continues to struggle in China, where it has a tiny market share of 1.78%. If you look at the bright side, it's not as bad as it was a few years back when Samsung's Chinese market share dipped below 1%, but that's probably not how Samsung executives see it. As expected, local manufacturers are a huge reason for Samsung's small presence in China.
Apple commands a lot of attention over there as well, as the iPhone probably isn't considered as much of a status symbol in any country as it is in China. Apple also gets a lot of love in Japan, where it holds a 69.8% market share while Samsung holds a mere 6.4%.
At 59.9%, Apple also holds a majority of the market share in the US. Samsung's position in the US isn't as bad as it is in Japan or China, but with a 26.8% share, it lags behind the Cupertino company by a considerable margin. Apple also has a lead in and has seen a recent rise in sales in some European countries.
As for Chinese manufacturers, recent developments have resulted in popular brands like Xiaomi and Vivo losing customers, with the latter even having to stop all sales in Germany due to a patent dispute. Xiaomi, meanwhile, lost 7.35% of its market share in Ukraine, where it is listed among companies the war-torn country considers international sponsors of war.
