Samsung's own messaging app?
Samsung has filed a trademark application with the EUIPO (European Union Intellectual Property Office) for the brand name ‘Uhssup’ on January 26, 2018. The trademark application describes it as a mobile app that allows for sharing real-time locations of users and communicating with friends. None of this sounds any different from what other popular messaging apps already offer. So, it is not yet clear what Samsung’s rationale is behind this service if it's intended for public release, although the implementation will hopefully be better than the now-defunct ChatOn service.
Of course, a trademark application alone doesn’t guarantee the launch of a product or a service. Samsung patents and trademarks many ideas and names which never make it to the market. However, this trademark does look a bit more focused and may actually launch sometime in the future. If it does, let’s hope Samsung adds enough functionality to justify its presence on Samsung smartphones.
