Apple is Samsung’s main competitor in the premium smartphone segment. The Cupertino company, however, enjoys a much loyal fanbase when compared to Samsung, or for that matter any other brand on the planet. This makes Samsung go to great extent to convince Apple fans users to switch to its products through various marketing campaigns.
The Korean company has often mocked devoted Apple fans with its ads, but the company has taken a slightly different approach for its new marketing campaign in the Netherlands. A team from Samsung went to a village named Appel, which literally means Apple (the fruit) in Dutch, in the Gelderland province and handed over free Galaxy S9 smartphones to 50 of the village’s 312 inhabitants.
Galaxy S9 takes over Appel
Samsung took help from an 18-year old Apple fan in the village named Manouk to carry out the campaign. You can watch the video below to see how people reacted after receiving a brand-new Galaxy S9.
“With our innovative products and services, we have been off the beaten track for years to make everyday life more fun and easy. With this marketing campaign we do exactly the same. We are off the beaten track to get our message across. Our goal is to introduce as many people as possible to the possibilities of the Samsung Galaxy S9,” said (translated) Gerben van Walt Meijer, Marketing Manager, Samsung Mobiles, Netherland.
It's a novel marketing stunt by Samsung, seizing on the similarity between the names of this village and its biggest rival. Hopefully, it has helped the company get its message across about the Galaxy S9 which it would rather have customers buying over the new iPhones.
