According to a new report from Bloomberg, Apple is planning to offer incentives to artists and record labels for releasing spatial audio versions of their songs with Dolby Atmos on Apple Music. The publication claims that listeners wouldn’t have to play those songs in the spatial audio format for artists and record labels to get rewards. Just releasing Dolby Atmos-supported versions of their songs would be enough to claim the benefits.
Apple introduced spatial audio with Dolby Atmos in Apple Music in September 2021. Since then, major artists around the globe have released spatial audio versions of their existing songs on the platform. Plus, almost all the well-known artists nowadays release their new songs on the streaming service with support for Dolby Atmos. That means there are a ton of songs on Apple Music that support spatial audio with Dolby Atmos.
That being said, many songs on Apple Music don’t support this feature. Additionally, many artists even now release their songs on the streaming service without the support of Dolby Atmos. Going by the latest report from Bloomberg, it looks like Apple wants to change that and increase the number of songs on the platform that support spatial audio with Dolby Atmos by giving incentives to artists and record labels.
It looks like Apple wants to make this change to offer an improved audio streaming experience to users. Doing so would help the company retain users and attract new customers. So far, Apple hasn’t made an official statement. However, expect that to happen soon. The latest initiative from the Cupertino-based tech giant would hurt its direct competitor, Spotify, significantly, as it still doesn’t support spatial audio.
