Football legend Thierry Henry joins Samsung's latest Galaxy Z8 campaign across Europe

The partnership between Samsung and football legend Thierry Henry has entered a new phase. The collaboration kicked off this past spring, before Samsung started selling its latest TVs globally ahead of the FIFA World Cup 2026. Now, Samsung and Thierry Henry are steering their focus toward the latest Galaxy Z8 foldables.

Samsung is launching the “Welcome to Foldables” campaign across Europe. It consists of promotional videos starring long-time Samsung user Thierry Henry, who will demonstrate how the Galaxy Z series adapts to his daily life.

In Samsung's vision, the Galaxy Z Flip 8, Galaxy Z Fold 8, and Galaxy Z Fold 8 Ultra meet the needs of different users and lifestyles. The videos acknowledge Thierry Henry's different career stages as a player, coach, and analyst, and ask, “What will it be next?”

Each Galaxy Z8 device represents a different path, linked with a distinct way of living:

In the recent announcement, Thierry Henry said he's been a Samsung user for a long time and that the new Galaxy Z8 series offers the versatility he needs.

The football legend isn't alone in appreciating the Galaxy Z8 lineup, and early sales figures in Europe confirm that the Fold 8 and Fold 8 Ultra sold 50% better than the Fold 7.