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Galaxy A14 and iPhones went head-to-head for best-selling phones of 2023

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Last updated: February 21st, 2024 at 14:40 UTC+01:00

Apple seems to have dominated the global top 10 best-selling smartphone charts in 2023, capturing the first seven places in a row, according to data shared today by Counterpoint Research. Samsung occupied the last three spots in the global top 10, but no high-end Galaxy phones made it through.

Market watchers say this is the first time Apple earned the top seven positions in the global list of best-selling phones in one year. It achieved this by pushing Samsung Galaxy phones closer to the bottom of the list.

The best-selling phone of 2023 was the iPhone 14, which accounted for 3.9% of all phone sales. The 10th best-selling phone was the Galaxy A14 4G with a 1.3% market share.

The 8th and 9th places were also occupied by budget Samsung phones, including the Galaxy A14 5G (1.4% market share) and Galaxy A04e (1.3% share).

No mid-range or high-end Galaxy phones made it in the top 10, but that's nothing out of the ordinary. Samsung's low-cost Galaxy devices have almost always beat flagship phones in terms of sales figures in recent years.

The Galaxy A13 and A03 were also among the best-selling phones in 2022. And the Galaxy A12 topped the best-selling smartphone chart in 2021. In fact, the A12 was the only Samsung phone in the 2021 top-1o list.

Top 10 best-selling phones had a higher market share YoY

Interestingly, Counterpoint Research says the top 10 best-selling phones in 2023 had a combined market share higher by 1% year-on-year. The top 10 best-selling handsets — iPhones and Galaxy phones combined — covered 20% of the market last year, up from 19% in 2022.

The market watcher says iPhone sales were the highest in the USA and China. These regions made up half of Apple's smartphone sales in 2023. Apple's total sales year-on-year remained flat while the competition's declined.

As for Samsung occupying the 8th, 9th, and 10th places, the budget Galaxy A series achieved this thanks to its value proposition and widespread presence across various geographic and economic areas.

The Galaxy A14 5G was a hit in both India and the USA, while the LTE model and the lower-cost Galaxy A04e drove sales in markets including India, Indonesia, Brazil, and Mexico.

Looking forward to the top 10 best-selling phones of 2024, Counterpoint Research expects a more diverse list of OEMs, including Chinese brands, to make the list.

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