Samsung seems to have struck a chord with consumers this year, as sales of the Galaxy S23 series have improved considerably compared to the Galaxy S22 series that was launched last year. Market research report claims that Galaxy S23 sales have been 23% (massive coincidence, matching the 23 figure in the Galaxy S23 name) higher than the Galaxy S22.
Galaxy S23 sales have been 23% higher than Galaxy S22 nine months after launch
According to data from Hana Securities (via @Tech_Reve), the collective sales of the Galaxy S23, Galaxy S23+, and Galaxy S23 Ultra over the nine-month period since the launch have reached 25.06 million units. That is 23% higher than the Galaxy S22 series' 20.32 million mark after a nine-month period since its launch
The Galaxy S23 Ultra was the highest-selling model in the lineup, reaching up to 11.63 million units. The vanilla Galaxy S23 reached sales figures of 8.91 million units, while the Galaxy S23+ sales reached 4.52 million units.
Galaxy Z Flip 5 and Z Fold 5 sales 4% higher compared to their predecessors
The sales of the Galaxy Z Flip 5 and the Galaxy Z Fold 5 reached the 4.86 million mark three months after their launch. That is a minuscule 4% improvement compared to the Galaxy Z Flip 4 and the Galaxy Z Fold 4 from last year over the same period. Over 3.08 million Galaxy Z Flip 5 were sold, while the sales of the Galaxy Z Fold 5 reached 1.79 million. In comparison, the Galaxy Z Flip 4 and the Galaxy Z Fold 4 sales were 2.87 million and 1.81 million units, respectively, last year after the same period.
Despite intense competition in the mid-range market, Galaxy A series smartphones sold well. Due to the lack of newer phones, Samsung's overall sales decreased by 8% in October of this year compared to October 2022. Sales in October declined by around 2% compared to September 2023.
Author's Note: For the first time in its history, Samsung used a Snapdragon 8 Gen 2 processor in all its phones across the world. The Snapdragon Gen 2 turned out to be an excellent chip in terms of raw performance, optimization, and power efficiency. As a result, all Galaxy S23 series phones offer the best battery life ever seen in Samsung smartphones. This could be a major part of the reason why sales of the Galaxy S23 series sales increased compared to the Galaxy S22 series.
