Samsung's marketing efforts have been growing edgier in recent times. Cheekier, as well. The latest example illustrating as much is a Galaxy Z Fold 3 ad that highlights a testimony from a Galaxy Z Fold 2 owner claiming their current device is the “worst phone” they have ever owned.
Needless to say, the account is more than a bit sardonic. As it was posted in response to a January Reddit thread started by an OP desperate to be talked out of buying the then-latest foldable flagship from Samsung. The discussion that ensued has some pretty funny responses beyond the one Samsung decided to use to promote its new foldable powerhouse.
The author of the highlighted quote, user “flamo-damo”, did take the cake by explaining how they're anxious to use the Galaxy Z Fold 2 in public because of the constant smirks and questions about the device they're getting whenever they pull it out.
Anyway, here is the said ad in its entirety:
If you can handle envy at its worst, you deserve our best. 🥇
Ready for the attention? Try the all-new #GalaxyZFold3 5G for 21 days worry-free for $0 down and pay later. Plus, get $200 instant credit to complete your Galaxy Ecosystem.
Pre-order now: https://t.co/FTlCujBBRf pic.twitter.com/DhsrIsxm96
— Samsung Mobile US (@SamsungMobileUS) August 18, 2021
Samsung's Galaxy Z Fold 3 messaging isn't just cheeky – it's bold and inviting
Samsung's flagship game does have an off year every now and then, but its marketing has been world-class for a long time. Both in terms of production values, budgeting, and messaging. Granted, this turn toward more carefree PR might stem from the fact that the company's biggest mobile earners haven't been doing too well lately.
And given the still eye-watering price tags attached to its newest foldable devices, it's unlikely that the Galaxy Z Fold 3 or even the much more affordable Galaxy Z Flip 3 will do much to combat that trend in the near term. Fingers crossed the situation improves from 2022 onward.
