Last updated: August 14th, 2026 at 18:16 UTC+02:00
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Japan is one of Apple's strongest markets.
Reading time: 2 minutes
Abhijeet Mishra / SamMobile
Galaxy Z Fold 8
Japan is firmly Apple territory. They love their iPhones down there, and Samsung hasn't given them enough of a reason to switch. It appears that the tide might just be turning.
News reports suggest that Samsung is seeing considerable interest for the Galaxy Z Fold 8 in Japan, as more buyers seem to be interested in cracking open their wallets for the new foldable.
Apple completely dominates the smartphone market in Japan. Recent data suggests that the company has a nearly 52% market share in the country. Samsung is actually in third place in Japan, making it one of the very few markets where Samsung isn't even in the top two.
The Galaxy Z Fold 8 appears to have given Samsung a real shot at changing those market share figures in the country. The new wide foldable has quickly gained popularity in Japan, and potential customers are actively converting into actual buyers.
It's mentioned in the report that after the Galaxy Z Fold 8 was released in the country, it was quickly sold out on Samsung's online store. While the supply situation has improved since, sustained demand for the new foldable is a good omen for Samsung.
While it certainly won't be enough to close the gap with Apple, and that gap could certainly widen once the foldable iPhone comes out, but at least a lot more people may finally experience Samsung's Galaxy ecosystem thanks to the new foldable phone.
First Samsung device: SGH-E900
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.