Today's development comes shortly after Google Play Movies started adding HDR10+ support to various versions of its smart TV app.
Another major milestone for HDR10+
Samsung co-developed HDR10+ in collaboration with Panasonic and 20th Century Fox as an open-source and royalty-free standard for encoding and decoding HDR content. The endeavor took several years but was deemed necessary in light of the fact the only other high-end standard on the market – Dolby Vision – is a paid technology that can hence never be truly ubiquitous. With standardized next-gen HDR support out of the way, content taking full advantage of modern TV displays is steadily increasing in volume.
Google Play Movies is far from the first major on-demand video platform offering 4K HDR10+ content to Samsung TV owners. Amazon's Prime Video has been doing the same for a while now and was the first to embrace Samsung's standard way back in late 2017. With most major distribution platforms already on board with HDR10+, Samsung is now steadily turning its focus in the space toward more direct content partnerships.
