The latest report by CyberMedia Research, which is an institutional member of the Market Research Society of India, concluded that the tablet market in India is seeing a sharp rise, especially for 5G-capable devices. In July and September 2022, the Indian tablet market grew by 22% QoQ (quarter on quarter).
CyberMedia Research pointed out that if the trend continues, the Indian tablet market will record a healthy 10-15% growth in 2022. While the tablet market hasn't been a stronghold for any company in India, the arrival of 5G-capable devices has worked in favor of companies like Samsung and Lenovo.
Speaking of Samsung, it led the tablet market with a 28% market share. Lenovo and Apple were right behind Samsung, with 26% and 19% market share, respectively, during the quarter. The CMD noted that “the India tablet market grew 22 percent quarter-on-quarter, with 5G-capable tablet shipments picking up steam in the run-up to the festive season.”
Tablets with 8-inch screens saw rising demand and constituted 43% of the overall shipments in the Indian market. Recent 5G auctions and the beginning of the 5G era in India also contributed to the demand for 5G-capable tablets. Similar trends are seen for 5G-capable smartphones as well, with Samsung leading from the front.
The Galaxy Tab A8 and Galaxy Tab A7 Lite's Wi-Fi and 4G models were top picks among Indian users, with both capturing 25% and 18% of the total market share, respectively. Samsung, being the most popular brand, recorded 83% QoQ growth in the Q3 of 2022. Thanks to commercial business and partnerships, Lenovo stood second in the entire region.
Apple iPad shipments recorded a 26% QoQ growth in Q3 2022, with the Apple iPad 9 (Wi-Fi) and Apple iPad Air 2022 (Wi-Fi) having a 57% and 15% market share, respectively. They were followed by the Apple iPad Pro 2021 (Wi-Fi) with 8% and the Apple iPad Air 2022 (Wi-Fi) with 6% share of the tablet market.
