Samsung teamed up with popular late-night talk show host Jimmy Fallon in order to make Mother's Day 2020 a little bit more special for moms working on the front lines of the ongoing coronavirus crisis in the United States. Half a dozen unsuspecting healthcare workers were each surprised with $25,000 and a slew of Galaxy devices as Fallon himself informed them of the gifts via a video call. The results of the wholesome undertaking can be seen below, having first aired in yesterday's episode of The Tonight Show on NBC.
The elaborate surprise was organized as part of Samsung's #WithGalaxy campaign that recently refocused its efforts toward celebrating mothers all over the world. The initiative extends beyond celebrity collaborations, with Samsung now calling for users all over the world to “put mom in the picture” and join its celebrations on social media.
From Galaxy S20 Ultra 5G to $150,000 in cash
Samsung's Mother's Day bundles that Fallon gave out included the Galaxy S20 Ultra 5G, Galaxy Tab S6, Galaxy Watch Active 2, and the Galaxy Buds+. That's in addition to a cheque for $25,000 each, totaling out to $150,000 for all six lucky moms.
Additionally, Samsung is currently running a number of Mother's Day promotions encompassing various deals spanning from India to Brazil. Many of those include discounts on the aforementioned Galaxy gadgets, with some being available all the way through early June.
Samsung is likely to continue pushing similar promotional activities in the coming weeks, so long as the global coronavirus fight remains in full swing. The company already started feeling the effects of the crisis, acknowledging that the worst is yet to come as part of its first-quarter financials.
