Samsung had plenty of new technologies to show at CES 2023, most of which were display-related. But oddly enough, next to all the advanced new tech, the company also had a pretty sizeable empty booth at CES 2023. It raised some questions regarding what Samsung may have originally planned to showcase in that rented space, and it remains a mystery as of this writing.
Samsung's empty booth felt a bit eerie. Nobody had access to that bit of the show floor, but the walls spelled out “#CES 2023” and “#Samsung.” As noted by CrackBerry, the empty area made up for roughly 1/4 of the entire space Samsung had reserved at CES in Las Vegas this year. This “ghost booth” had an area of roughly 250-by-400 feet (76-121 meters).
The case of the missing robots? Or something else?
It appears as though Samsung wanted to use this CES booth for some big reveal before the company canceled its plans at the last minute. That much is probably safe to assume.
Beyond that, we could theorize endlessly about the things that should've been showcased at CES but haven't. The Galaxy S23 series is most likely out of the question because the company plans to unveil the flagship in February, and top-tier Galaxy phone unveils don't usually happen at CES.
It's possible that Samsung may have wanted to unveil some of its latest robots at CES but decided against this at the last minute. Samsung has previously showcased some robots at CES, but this device category was missing from the show floor in Las Vegas this year.
During an interview at CES, Samsung said it plans to release a human assistant robot this year. It will be called EX1. Maybe the empty booth was initially meant for the EX1 or similar robots, but something happened, and the company halted its plans. Either way, it's not ordinary for a company to rent CES space (possibly worth $100,000) without using it, so the mystery of the empty CES booth remains unsolved. We'll keep you posted if we find out more.
