Samsung is dipping its toes even deeper into motorsports. The company is now expanding beyond Formula 1 and has partnered with another association that delivers one of the most thrilling and high-octane racing experiences in the world — NASCAR.
Today, Samsung announced its multi-year collaboration with NASCAR as a Technology Partner. The Korean tech giant has supplied NASCAR Productions with cutting-edge display solutions, including a giant The Wall screen.
Image Credit: Samsung
Mounted inside the control room at NASCAR's production facility in Concord, N.C., The Wall measures 32 by 9 feet (9.7 x 2.7 meters). The giant display will be used by 24 NASCAR officials to:
- Monitor NASCAR races.
- Gather and review data.
- Watch replays from the SBG Sports Software system.
- Check real-time video and audio data from the track.
- Check onboard camera feeds, ECUs, and optical tracking cameras.
- Control Pit Road Officiating (PRO) systems.
- Check feeds from official cameras at the pits, start and finish lines, restart zones, and other locations.
Aside from the oversized The Wall system, Samsung also equipped the NASCAR race control center with twenty-five ViewFinity S6 monitors and seven Odyssey G9 ultra-wide curved monitors.
Samsung says the new control room will be fully operational in time for the 2025 NASCAR Cup Series, which kicks off on February 2.