Samsung is expanding its retail footprint in India, and today, the company announced it has opened a new Premium Experience Store in New Delhi. The retail space has an area of 1,150 square feet (106m) and is located at the Ambience Mall in Vasant Kunj.
Although relatively small compared to other spaces, the new store offers an online-offline hybrid retail experience powered by an online kiosk with access to hundreds of products.
Samsung has designed the new Premium Experience Store around two main zones to captivate visitors. There's a gaming zone and a SmartThings zone, where visitors can learn about more than just mobile devices but the entire Samsung device ecosystem and how different product categories meet through the SmartThings platform.
The company also says the new Premium Experience Store will host a variety of Galaxy-themed workshops designed to attract Gen Z and millennial customers. The workshops will focus on AI education and hobbies like photography, fitness, and digital drawing.
Giveaways and 2x loyalty points
The Korean tech giant celebrates the launch of its new Premium retail space with early bird giveaways for the first 100 customers who buy products worth INR 40,000 ($476) or more.
The store offers a “phygital” experience combining online and in-store benefits. Through an in-store kiosk, visitors can browse through more than 1,200 Samsung products — some of which will be available in-store.
More details after the video
Furthermore, for a limited time, Samsung offers the Galaxy Fit 3 for just INR 1,999 ($23) when customers bundle the wearable with select devices.
Customers who buy Galaxy devices worth INR 15,000 ($178) or more get twice the loyalty points.
Lastly, to sweeten the deal even further, customers at the new Premium Experience Store in Vasant Kunj can benefit from 22.5% cashback, 10% student benefits on phones, laptops, and wearables, and up to INR 18,000 ($214) in ecosystem benefits on select devices.
