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Samsung kicked off 2024 with a big focus on AI, and the Galaxy S24, soon to be unveiled at Unpacked on January 17, will be the company's first ‘AI phone.' Precisely what this means remains to be seen, but the Galaxy S24 is expected to feature cleverer AI features and onboard LLM capabilities.
Meanwhile, Google continues developing its Bard LLM, and the upcoming Galaxy S24 series may borrow features from Bard.
Not to be outdone by its competitors, Apple is said to be working on new AI features for its upcoming mobile products.
According to Bloomberg (via Apple Insider), Apple intends to reveal its latest AI-based features for iOS 18 at WWDC in June.
Reportedly, Apple's AI will boast tools that allow users to create apps in Xcode, auto-summarize and auto-complete tools in apps like Pages and Keynote, and some AI elements in Apple Music for automatic playlist creation.
In addition, Apple's digital assistant, Siri, will reportedly go through a “big overhaul.” Siri will supposedly boast generative AI capabilities by the end of the year.
With the two largest phone makers — Samsung and Apple — embracing AI, it looks like the mobile market might be entering a new era, and mere hardware upgrades every year will no longer be enough to stand out.
Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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