Both of the newly announced promos have been announced as permanent additions to Samsung's portfolio and clearly target users who change handsets on a frequent basis.
Galaxy Forever vs. Galaxy Assured
The main difference between Galaxy Forever and Galaxy Assured is that the former is a lease program, whereas the latter revolves around a buyback scheme. Samsung partnered with IDFC and Servify on Galaxy Forever, with the collaboration allowing consumers to get their hands on the latest Galaxy flagships by paying just 60% of their retail price. After a year, they can either return their lease or cover the difference if they intend to keep it. The program is an extension of IDFC-enabled EMI plans, with its initial version covering only the regular Galaxy S20 models.
Galaxy Assured, on the other hand, is a buyback promotion allowing consumers in India to recoup as much as 70% of their new smartphone's value; assuming they return them in the first three months. That figure drops by another 10% for every additional three months added to the return period, so e.g. you'd be eligible for a 40% buyback after 11 months. Unlike Galaxy Forever, Galaxy Assured covers every premium Galaxy smartphone available for purchase in India.
