The retail store was redesigned by studio Dalziel & Pow and features interactive shop windows as well as a platform for product launches and brand collaborations. The shop mixes high-tech, fashion, and sustainability to reflect our modern era, and it's supposed to set a new standard for what a tech retail store should be in 2021 and beyond.
During the store's opening, Mark Seaman, senior director at Samsung Electronics UK revealed (via Retail Leader): “The unique design aesthetic of our new space in Selfridges is a marker for how we want to reimagine the world of retail at Samsung.” This could indicate that other Samsung physical stores could eventually go through a similar refresh and get a facelift at other locations and possibly in additional markets.
The redesigned retail front at Selfridges is a place to experience all things Samsung, from smart lifestyle TVs to BESPOKE refrigerators, Galaxy smartphones, laptops, and more.
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