Samsung becomes India’s biggest phone brand after two years

Until Q1 2024, Samsung was India’s largest smartphone brand in terms of shipments. However, it lost the top spot to Xiaomi in the following quarter. Now, after more than two years, the South Korean tech giant has reclaimed the crown.

Omdia has released its analysis of the Indian smartphone market for Q3 2026. According to the research firm, Samsung shipped 6.7 million smartphones during the quarter, securing a 19% market share, the highest among all brands, and taking the top spot.

Despite reclaiming the lead, Samsung registered a 1% year-on-year decline in shipments, from 6.8 million units in Q3 2025. However, its performance was still impressive, considering that other brands recorded annual declines of 20% to 34%. The Indian smartphone market is facing headwinds from rising memory and storage chip prices, which are pushing smartphone prices higher and making consumers more reluctant to upgrade their devices.

Omdia says Samsung’s sales were supported by the Galaxy A07, Galaxy A17, and Galaxy A27. Meanwhile, the Galaxy S26 series, Galaxy Z Fold 8 series, and Galaxy Z Flip 8 helped the company “broaden its higher-value portfolio.” The research firm adds that “bank cashback, exchange benefits and longer-tenure financing supported upgrades across price tiers.”

According to Omdia, Samsung also strengthened its position through its premium portfolio, strong consumer demand, established channel partnerships, and structured upgrade programs.

Vivo, Oppo, Xiaomi, and Apple occupied the second, third, fourth, and fifth positions, respectively, with market shares of 18%, 14%, 13%, and 11%.