Samsung has announced the launch of the Bespoke AI Double Door Refrigerator in India. It has advanced AI-powered features, including AI Energy Mode and Smart Forward. The Smart Forward feature was announced earlier today, and it aims to keep bringing new features to digital home appliances for years.
Bespoke AI Double Door Refrigerator is available in India in three capacities
The Bespoke AI Double Door Refrigerator is available from Samsung.com and other authorized offline and online retailers across India. It is priced at INR 64,990 ($775) and is available in three capacities: 396L (INR 64,990 / $775), 419L (INR 69,990 / $835), and 465L ($72,990 / $870). You can buy the new refrigerator in one of the five color options listed below.
- Black Glass
- Black Matt
- Elegant Inox
- Luxe Black
- Refined Inox
Samsung says this new refrigerator is designed to meet the needs of evolving Indian consumers. More people are now open to spending more on premium home appliances that can help them save energy and time. Besides Active Fresh Filter+, Convertible 5-in1, and Twin Cooling Plus, the Bespoke AI Double Door Refrigerator has three advanced features: Smart Forward, SmartThings AI Energy Mode, and SmartThings Home Care.
Active Fresh Filter+ keeps the air inside the refrigerator clean and hygienic, and it uses an activated carbon filter to keep odors at bay. The Convertible 5-in-1 feature offers users flexibility, allowing them to use the freezer as the refrigerator, among other things.
Twin Cooling Plus is a feature that uses two separate evaporators and fans, one dedicated to the freezer and the other for the refrigerator section. This helps maintain up to 70% moisture and stops odors from mixing. It also has Smart Lighting, a feature that offers gentle lighting and automatically adjusts the brightness of the light based on the time of the day.
With Smart Forward, which was announced earlier today, Samsung aims to keep bringing new smart features each year so that you can use the refrigerator for years to come with updated features. The SmartThings AI Energy Mode automatically adjusts settings to reduce power consumption and energy bills. Power Cool and Power Freeze options are also present for rapid cooling needs.
SmartThings Home Care compares past operations to the current ones to identify recurring issues. Then, it offers practical tips to stop the problems from appearing in the future. This helps the refrigerator run optimally and increases its lifetime.
Samsung is offering a 20-year warranty on the Bespoke AI Double Door Refrigerator's Digital Inverter Compressor.
Saurabh Baishakhia, Senior Director at Samsung DX in India, said, “As leaders in the refrigerator category, our focus extends beyond cooling – our appliances enhance everyday living by offering accessibility, adaptability, and aesthetic design, all at once. The Bespoke AI Double Door refrigerators seamlessly fit with your interior. They are equipped with advanced AI features, Bespoke Design, and large storage capacity, giving users the perfect combination of performance, energy efficiency, and design.“
