Samsung celebrates JBL's 80th anniversary with special events and discounts

It's been almost 10 years since Samsung acquired Harman International, and the Korean tech giant is now celebrating the 80th anniversary of one of Harman's biggest subsidiaries: JBL.

Furthermore, Samsung is also honoring the 60th birthday of the British audio brand Bowers & Wilkins, which it acquired last year.

For the moment, JBL is the star of the show. Samsung is celebrating the brand's 80th anniversary with a promotional sales event held at major online malls in Korea and at Samsung's offline stores between October 1st and 31st.

Throughout the event, fans can buy JBL products at significant discounts, including:

In addition:

As for Bowers & Wilkins' 60th anniversary, Samsung will hold an exhibition at Project Space Line in Gangnam-gu, Seoul, from October 24th to the 31st.

Visitors can learn about the brand's history, sound technologies, and design evolution over the past 60 years. And, of course, all of Bowers & Wilkins' latest flagship speakers, including the 800 Series Diamond D5, will be on display.

If you aren't in Korea but you are in the market for a new Bluetooth speaker, Samsung is selling JBL products directly through its online store in most markets. Check out your local Samsung store for potential JBL discounts during the promotional period.