Samsung's collaboration with boy band phenomenon Bangtan Boys – aka BTS – continued this week after the company detailed the Galaxy Z Fold 2, its latest foldable flagship set to be released worldwide later this month. In the meantime, the megapopular Korean group was tasked with doing another unboxing video.
The Galaxy X BTS partnership is expected to be concluded in the coming months. Regardless, it seems rather likely that Samsung will be exploring yet another deal with the group sooner rather than later. After all, while 2020 hasn't exactly been smooth sailing for Samsung – or anyone else – this BTS projected ended up inviting a baffling amount of attention. It also gave us some of the most relaxed promo videos we've ever seen from Samsung. Take, for example, BTS's new unboxing:
Another week, another Samsung x BTS collab
Not that we're complaining about this chill tone to Samsung's advertising, it's just curious to witness. If you haven't already, definitely take a look at the previous video of BTS unboxing the Galaxy S20+ BTS Edition in early summer to equally carefree and outright funny results.
Samsung's recent BTS collaborations have apparently been so successful that both the limited-edition Galaxy S20+ and Galaxy Buds+ are still in rather short supply, even though Samsung repeatedly expanded their availability and continues to do so to this date. And while Samsung is clearing out warehouses thanks to BTS, the group continues to dominate the social media discourse in the name of the latest and greatest Galaxy flagships.
Speaking of which, we're currently meticulously studying the Galaxy Z Fold 2 which will be officially releasing in the second half of September, as Samsung previously confirmed. And while we're still on the subject of Samsung X BTS, UK fans can now take AR pictures with their favorite band members thanks to Samsung's newest XR experiment.
