Samsung has been the undisputed world leader in the TV market for fourteen years in a row. Similarly, the company has announced that it has dominated the global soundbar market for six years in a row. According to market research firm Futuresource Consulting, Samsung had a market share of 16.5 percent and hoarded 21.8 percent of the global soundbar revenue in 2019.
The South Korean electronics giant designs and develops all of its audio products, including soundbars, at the Samsung Audio Lab in Valencia, California, in the US. Last year, the company released high-end soundbars in the Q series and received positive reviews all over the world.
When paired with Samsung's QLED TVs from 2020, the company's Q series soundbars produce audio in conjunction with the TV's speakers. Thanks to this Q-Symphony feature, audio sounds even richer and fuller. This technology recently received the CES 2020 Best of Innovation award, and it is used is all the Q series soundbars from Samsung.
Seong Cho, Senior Vice President and Head of Global Product Marketing of the Visual Display Business at Samsung Electronics, said, “It is rewarding to see that our competitiveness in the audio market over the last several years has culminated in this result. We will ensure Samsung remains an industry leader in both the global TV and soundbar market for years to come.”
Samsung also owns HARMAN International, which is the global leader in the audio segment. It has various sub-brands for audio products, including AKG, Bang & Olufsen, Harman Kardon, Infinity, and JBL.
