Samsung has been equipping its devices with AI features over the past few years, but 2024 was the breakout year for the company in that regard. It launched its first ‘AI Phone,' the Galaxy S24, early last year, and it was visible that Samsung was ahead of its rivals, including Apple, in AI features and performance.
This year, the company wants to increase the gap with its rivals by moving forward at a faster pace.
Samsung wants to be the undisputed leader of AI devices
Jong-hee Han, one of the CEOs and Vice Chairman of Samsung Electronics, and Young-hyun Jeon, the Head of Samsung Electronics' DS Division, delivered their New Year speeches earlier today in South Korea. In an internal email, they expressed their wishes for Samsung to establish itself as the leader in the AI space.
Both high-level executives said they would lay the foundation for Samsung to leap forward with super-gap technologies and find new growth engines. Super Gap is Samsung's strategy of using advanced technologies to widen the gap from its competitors. Both believe that 2025 will be the turning point for AI and that the company needs to go beyond existing methods to succeed.
They believe that AI will provide the company with more opportunities. The company is ready to make huge investments, bring new talent, discover new product categories, and use new business models to stay ahead of the competition.
JH Han and YH Jeon said, “To strengthen our competitiveness in technology and quality, which are the foundation of our business, we further strengthened our AI and quality-related organizations last year. Let's do our utmost to secure future technology leadership and thorough quality assurance. I hope this year will be recorded as a year of leap forward and growth in Samsung Electronics' history.“
