Samsung complements the Frame TV hardware with a digital Art Store that features famous paintings and photographs from world-renowned artists, museums, and photographers. The Art Store currently has more than 1,200 such works, and the company is adding a few more to the collection by partnering with the State Hermitage Museum in St. Petersburg, Russia.
Samsung says the Art Store will get 52 new works of art from various Russian and European painters by May 2020 as part of this partnership. These include “The Church Parade of the Finnish Life Guards Regiment” by Boris Kustodiev, “Poppy Field” by Claude Monet, “Rave te hiti aamu” by Paul Gauguin, “Houses Along a Road” by Paul Cezanne, “Boulevard Montmartre in Paris” by Camille Pissarro, “Lion Hunt in Morocco” by Eugene Delacroix, “Meetings of Abraham and Melchizedek” by Peter Paul Rubens, and more.
The Korean company already has similar partnerships with a few other museums around the world, and the State Hermitage joins that list as the first Russian Museum. To display any of their artworks on the Frame TV, customers can either purchase the digital versions outright or subscribe to the Art Store at $5.99 per month for the complete collection.
“Samsung is thrilled to provide even more globally renowned works of art in The Frame’s Art Store. The State Hermitage Museum is home to some of the most well-known Russian paintings in the world, and this partnership is another important step forward in helping technology to blend more effortlessly into consumers’ lives,” said Jongsuk Choo, Executive VP of Visual Display Business at Samsung Electronics, commenting on the new partnership.
