Notably, Samsung's smartphone business increased in value by 9% in the first quarter of 2022. According to a report by Counterpoint Research, Samsung captured 22% shipment volume and a 27% revenue share of the Indian smartphone market in the month of March.
The Vice President of Research, Counterpoint, Neil Shah added, “This growth is commendable considering the entire industry is facing supply chain constraints whereas, Samsung leveraging its vertically integrated supply chain expertise and scale could navigate the shortages better.”
This was all thanks to the tremendous sale of the company's premium flagship, the Samsung Galaxy S22 Ultra, and the timely portfolio expansion of its 5G phones. With its Galaxy S22 series, recently launched new Galaxy A-series phones such as the Galaxy A13, Galaxy A23, Galaxy A53 5G, and Galaxy A73 5G, and upcoming devices, the company is expecting to increase its premium market share (priced above Rs. 30,000 per unit) by 40% in H1 2022.
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