Since the beginning of the year, Samsung embarked on an expansive campaign to advertise the Galaxy S25 series around the world and bring everyone's attention to the latest flagships and Galaxy AI.
From Sydney to the Oscars, Samsung spared no expense and didn't hold back from flexing its creative muscles. Today, the company shared some of its most clever and unique ad campaigns for the Galaxy S25.
Below is a brief overview of some of the bolder advertisement campaigns for Samsung's latest flagship since the beginning of the year.
Galaxy S25 in Australia
Samsung advertised the Galaxy S25 by branding a fleet of watercraft that sailed passengers across the Sydney Harbour and the Brisbane River.
Passengers had the opportunity to test the Galaxy S25 and Galaxy AI features like Now Brief and Audio Eraser while on board.
Galaxy S25 in Peru
From sailing to railroad transportation. In Peru, Samsung became the first tech company to rebrand a metro train.
The Galaxy S25 and Galaxy AI were featured on Lima Metro's Line 1, which is used by more than half a million passengers every day. Passengers received exclusive metro cards and other gifts.
Samsung has new Galaxy S25 offers
Galaxy S25 in Chile
Samsung adorned the Tobalaba Metro Station, one of the busiest transit hubs, with Galaxy S25 adverts. More so, the transit hub was officially renamed “Galaxy AI.”
In addition to this bold move, Samsung launched 300 drones to light up the night sky above Santiago. The drones were synchronized to deliver a Galaxy AI and Galaxy S25-themed spectacle.
Galaxy S25 in the USA
Samsung had a stunning performance during the 2025 Oscars, where it advertised the Galaxy S25 Ultra with a focus on the Audio Eraser feature.
The company recorded two ads featuring stunt performers, with the goal of showing off how the Audio Eraser feature can be used to ease the process of professional filmmaking and content creation.
Galaxy S25 in the UK
Samsung had a different style of advertising the Galaxy S25 in the UK. The company partnered with Anaïs Gallagher and Molly Moorish-Gallagher to demonstrate some of the Galaxy S25 Ultra's top features, such as Auto Trim.
Galaxy S25 in Brazil
Another bold move from Samsung, this time in Brazil. The company set up the highest observation deck for the public in Sao Paulo.
Visitors could view the city skyline from a height of 150 meters and had the opportunity to capture photos using the Galaxy S25 Ultra's camera.
You can check out more clever Galaxy S25 ad campaigns for additional markets in Samsung's official blog post.
