Do you remember Samsung's Game Portal? No? Well, that probably explains why the portal dedicated to gaming has become a bit of a ghost town. Samsung launched Game Portal a year ago as a sub-section of its e-shop in the USA, dedicated to products that are fit for gaming. Nowadays, it looks like it lost touch with the present.
Last year, we thought Samsung started on the wrong foot by promoting the Galaxy Buds front and center on its newly launched Game Portal. As we said before, the Galaxy Buds are great for music but aren't that fit for gaming outside of pairing them with a Galaxy phone and playing mobile games. Nevertheless, this was something new and had the potential to make Samsung look like it was much more invested in the gaming scene.
Ignoring the Buds, Samsung also used its new Game Portal to draw attention to many other products gamers might like, such as Odyssey monitors, powerful laptops and phones, the Freestyle 2nd Gen portable projector with Gaming Hub, and more. It was an online store gamers could visit to check out the latest and greatest Samsung products for gaming.
Unfortunately, Samsung appears to have forgotten all about Game Portal. It hasn't updated the page in months, and the latest products are missing or redirect users to incorrect pages.
Another quickly forgotten Samsung experiment?
As of this writing, Game Portal looks more like a ghost town than an active page meant to promote the latest and greatest gaming devices. If you visit the page now, you'll find the Galaxy Z Fold 5 and S23 Ultra at the front and center, but the Galaxy Z Fold 6 and Galaxy S24 Ultra are missing.
Likewise, there's no mention of the PDP controller designed for Gaming Hub, and the “News & Events” section seems to have missed an opportunity by not saying anything about the new Gaming Hub virtual gamepad app for phone users.
To be fair, Samsung's Game Portal introduces visitors to the Galaxy Book 4 Ultra — the latest laptop with RTX graphics — other Odyssey gaming monitors and memory solutions for consoles and high-performance PCs.
Then again, the landing page dedicated to gamers invites people to enter “A new frontier in gaming” through the Odyssey OLED G9 monitor (launched in January), only to redirect users to an older Odyssey Neo G9 model that's no longer on sale. The lack of attention to the Game Portal is undeniable and impossible to ignore, and it looks like Samsung may have stopped caring about it six or so months ago.
The story continues after the video
Things could change, but as of this writing, Game Portal looks like it is on its way to becoming nothing. Like Sam's blog, it suffers from a short run and a slow demise. By the way, Sam's blog has been a complete ghost town for more than a year now and may never recover.
As for the fate of Game Portal, maybe Samsung determined it wasn't profitable from the start. Then again, maybe Samsung never gave it a fair chance or did enough to make people aware of the portal.
Either way, the fact of the matter is you can still buy the latest gaming-related products directly from Samsung's e-shop without even knowing Game Portal exists. Perhaps that's why it proved to be redundant. Customers haven't really lost anything. Anyone can visit Samsung's e-shop and buy gaming-related products as long as they know what to look for.
Nevertheless, it is a bit weird to see some of these Samsung experiments failing before our very eyes. Right now, it looks like another one bit the dust, and Game Portal may never realize its full potential, whichever it could have been. It seems to have had a run of about six months before Samsung completely forgot about it.
