In collaboration with Amazon, KT, and Nvidia, Samsung is bringing HDR10+ to the set-top box and gaming segments. HDR10+ Gaming, which was announced in late 2021, is coming to more TVs and gaming monitors. KT, South Korea's leading telecom operator, is bringing real-time HDR10+ video streaming with a new set-top box that is scheduled to be launched in Q1 2023.
Apple, which has favored Dolby Vision over the years, recently added HDR10+ to Apple TV 4K (3rd Generation) and the Apple TV+ app on smart TVs. Last month, Nvidia revealed that it will bring support for HDR10+ on gaming laptops and PCs using GeForce RTX and GeForce GTX 16 series graphics cards. Samsung also launched HDR10+ Adaptive last year to compete with Dolby Vision IQ.
The South Korean electronics giant claims that since it started HDR10+ Technology LLC, a company that offers certification and testing, in 2018, over 6,000 certified products have been launched by 142 member companies worldwide.
Still, Dolby Vision has shown faster growth compared to HDR10+ over the past couple of years, thanks to the push from Apple and non-Samsung TV brands. It is rumored that Google could bring HDR10+ into a bigger umbrella branding for HDR video and multi-dimensional audio to compete with Dolby Atmos and Dolby Vision.
