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Samsung planning to use Qualcomm chips in home appliances

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Last updated: October 30th, 2024 at 03:52 UTC+01:00

A few weeks ago, it was reported that Samsung had decided to use Qualcomm's Snapdragon chips inside all Galaxy S25 smartphones. Now, it is being claimed that Qualcomm chips will be used in more Samsung products, including home appliances.

This move is likely taken to have better negotiating power over chip pricing and to make appliances more advanced.

Samsung's future home appliances could use Qualcomm chips

According to a report from SEDaily (via @Jukanlosreve), Samsung is pushing to install Qualcomm's application processor chips in home appliances. Home appliances are getting more advanced and connected features, and to keep up with the times, Samsung is in favor of using cutting edge chips in such devices.

Until now, Samsung used low-performance chips from China or Taiwan in its home appliances. However, with the advent of AI, such low-performance chips won't be enough, and the company has to use more powerful chips, preferably those with better on-board NPUs for local AI processing and faster connectivity options.

Advanced home appliances need to have multiple sensors, including cameras, and process voice and images.

Samsung 2024 Bespoke AI Family Hub refrigerator

The first such appliances will be high-end AI Family Hub series refrigerators. The company has reportedly used an advanced Qualcomm chip in its flagship robotic vacuum cleaner, the Jet Bot Combo AI.

Yoo Mi-young, VP of Samsung Electronics’ Home Appliances arm, said, “We are developing products with the goal of launching home appliances that adopt on-device large-scale language models (LLMs) by 2025. To this end, research is being conducted in various organizations, including the development of low-power, high-performance neural processing unit (NPU) chips.

Another reason to choose Qualcomm chips is to have a better price negotiating factor for using the Snapdragon 8 Elite chip in the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra.

Apparently, the price of the Snapdragon 8 Elite is double that of the price of the Exynos 2500, Samsung's comparable in-house chip that was expected to be used in the Galaxy S25 and the Galaxy S25+.

Reports claim that Samsung Foundry couldn't make enough Exynos 2500 chips with the required yield (percentage of chips that pass quality testing). So, the company had to drop the idea of using the Exynos 2500 in the Galaxy S25 and the Galaxy S25+ and go exclusively with the Snapdragon 8 Elite.

General BESPOKEExynosFamily HubFamily Hub RefrigeratorGalaxy S25Galaxy S25 PlusGalaxy S25 UltraQualcomm Buy Bespoke AI Home Appliance
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