Samsung and Hyundai level up their partnership to work as 'One Team'

South Korean tech and automotive giants Samsung and Hyundai have collaborated for decades, but the two conglomerates are now taking their partnership to the next level by vowing to work as “One Team” in the mobility and AI sectors. This move not only deepens their existing ties, but it also helps secure their future in next-generation technologies.

Samsung and Hyundai Motor Group vow to work as “One Team”

Samsung Electronics held a Hyundai Motor Group (HMG) Appreciation Day event at its Seocheon Training Center in Yongin, Gyeonggi-do, South Korea, on November 9, 2026. Under the theme “One Harmony Toward the Future,” the company welcomed 177 attendees, including several C-level executives from Hyundai alongside their spouses.

While Samsung and Hyundai have worked together for years, they have mostly collaborated at the subsidiary level and historically viewed each others as client and supplier. Going forward, however, both sides plan to collaborate at the group level across several multiple segments, including mobility, physical AI, and energy systems, establishing a unified strategic front.

During the event, Samsung presented its automotive semiconductors, next-generation batteries, self-driving hardware, and robotics solutions to Hyundai Motor Group leadership.

Specifically, Samsung offered Hyundai a closer look at its advanced automotive processors and chip foundry solutions designed for Software-Defined Vehicles (SDVs). The company also highlighted automotive-grade multilayer ceramic capacitors (MLCCs) and high-resolution camera modules engineered for advanced driver-assistance systems (ADAS).

For autonomous and connected vehicles, Samsung demonstrated futuristic digital cockpit displays, Central Control Units (CCUs), and Telematics Control Units (TCUs) through its Harman International subsidiary.

Hyundai Motor Group Executives

Jang Jae-hoon: Vice Chairman, Hyundai Motor Group

Suh Kang-hyun (Su Kang-hyun): President of Planning and Coordination, Hyundai Motor Group

Manfred Harrer: President and Head of R&D Headquarters, Hyundai Motor & Kia

Park Min-woo: President and Head of AVP (Advanced Vehicle Platform) Headquarters, Hyundai Motor & Kia

Jung Joon-chul (Chung Joon-chul): President and Head of Manufacturing Division, Hyundai Motor & Kia

Lee Kyu-bok: President, Hyundai Glovis

Lee Bo-ryong: President, Hyundai Steel

Samsung Executives

Jeon Young-hyun: Vice Chairman, Samsung Electronics (Event Host)

Roh Tae-moon: President and Head of DX (Device eXperience) Division, Samsung Electronics

Park Yong-in: President and Head of System LSI Business Unit, Samsung Electronics DS Division

Han Jin-man: President and Head of Foundry Business Unit, Samsung Electronics DS Division

Choi Won-joon: President, COO, and Head of Development Office, MX Business Unit, Samsung Electronics DX Division

Christian Sobotka: President, Samsung Harman

Lee Chung: President, Samsung Display

Choi Joo-sun: President, Samsung SDI

Jang Deok-hyun (Jang Duk-hyun): President, Samsung Electro-Mechanics

Looking ahead, both companies plan to merge Samsung's semiconductor, display, and AI capabilities with Hyundai's vehicle manufacturing and robotics expertise, with intentions to deploy cutting-edge AI across smart factories as well as future consumer-facing vehicles.

Asif Iqbal Shaik - Senior Editor

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First Samsung device: T100

Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S23 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.

Business Harman Harman Automotive Harman International Hyundai Kia Samsung Device Solutions Samsung Electro-Mechanics Samsung Electronics Samsung Foundry Samsung Group Samsung MX Samsung SDI South Korea System LSI