Samsung India Senior Vice President Asim Warsi revealed today that the company aims to grow its Online Store business by 10% for mobile products and consumer electronics alike. To reach this goal, the company has now revealed three new programs designed to give customers more reasons to purchase products online rather than through offline retail channels.
The Korean giant has launched the Samsung Referral Program, the Samsung Student Program, as well as the Samsung Shop 20K Advantage Program. Designed to boost online sales, these initiatives further cement the fact that the retail landscape in India is changing, especially in the wake of the COVID-19 pandemic.
Offline retailers may be displeased by Samsung's recent focus on consolidating its online business, but the company has also offered a helping hand to offline retailers who may want to relocate to the online space. As for Samsung's own plans to grow its Online Store, here are the three new programs explained:
Samsung Referral Program
As the name implies, the Samsung Referral Program allows existing customers to recommend online purchases to friends and family. The program is designed to reward both parties. Referrers can earn vouchers of up to INR 1,500 ($20) for each successful transaction completed by their friends, while those making the purchase can benefit from discounts of up to 8% on premium smartphones and consumer electronics bought online. The aforementioned vouchers are applicable on more than a dozen Galaxy devices, ranging from smartphones to wearables.
Samsung Student Program
The Samsung Student Program is described as a first-of-its-kind online student-specific storefront. It consists of a special catalogue of products offered at special prices, including smartphone, tablets, wearables, and accessories.
Students who may want to take advantage of the program can gain access to this unique online storefront by using their official college email ID or through validation by an authorized student credentials verification agency.
Samsung Shop 20K Advantage
Last but not least, the Samsung Shop 20K Advantage initiative rewards Samsung Shop App users willing to register their contact details through the app. These customers have an opportunity to unlock 10 shopping vouchers worth up to INR 20,000 ($267) each. The vouchers are valid for 365 days and can be used towards the purchase of various products including smartphones, tablets, smartwatches and accessories, as well as home appliances such as refrigerators, washing machines, and microwaves.
Through these new programs, Samsung India hopes that its online shop will become the shopping destination of choice in the country. Will you be taking advantage of them? Let us know below.
